Mac Urth means Son of the Earth and is a reflection of the thoughts of one of Europes top formulators of shampoos and conditioners.
His philosophy is simple; that products should be Fair-Trade, Organic and involve Ethical Living.
All the ingredients are organic and completely natural and the base for the shampoos is coconut.
The coconuts are from sustainable family plantations in Malasia where the money goes back in the community and trees are replanted in established forests.
This haircare range provides wonderful smelling hair, with just plants and sea salt. The formulations are soft on the hair and you only need a little amount to go a long way.