Ecological

Their mission is to offer an alternative to mass-produced plastic washing-up brushes, pads, scouers and shower puffs that will not biodegrade.
LoofCo farming practices are sustainable and to the highest environmental standards. Coconut and Loofah are both renewable raw materials that absorb CO2 when growing. Furthermore, they use coconut fibres and husks that are left over from coconut food and oil production which would otherwise be wasted or burnt.
All elements of LoofCo products are 100% compostable and biodegradable, except the metal core of the brushes which is recyclable. The cardboard packaging is recyclable

Ethical

LoofCo products are inspired by cleaning methods that have been tried and tested over generations. Using this knowledge, they are skilfully created in Sri Lanka and Egypt. They take care to ensure that local farmers and production workers have an inclusive workplace, are treated fairly with wages and benefits, such as medical insurance, higher than normal rates. No children are employed.
LoofCo Products are Vegan. Some coconut producers use monkeys to aid with their harvest. LoofCo coconuts are not harvested in this way and are registered with the Vegan Societ

Effective

LoofCo products are based on traditional designs, proven over generations, that are highly effective for your washing-up and cleaning needs.
When immersed in water, loofahs transform and expand into spongy, flexible yet robust pads. This makes them perfect for household cleaning, while also proving to be a soft, gentle skin exfoliator for your personal care routine.
Coconut coir fibres remains stiff when wet, whilst also holding liquid, giving excellent non-scratch scrubbing power. Both coconut and loofah plant fibres are durable enough to last for months, making them a cost effective solution too!